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From Diagnosis To Decisions

Product strategy for growth-stage founders and product leaders.

We help you see what is really happening in your product, make the right call, and build an experience that matches your vision.

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60+

Products

200+

User Interviews

120+

Workshops

8

Countries

2024

Winner Startup of the year

Different ways to work together

One Promise. Every Engagement Ends with Guided Directions.

Product Thinking Session

One 75-minute session, one synthesis note within 36 hours.

A single working session on the product and its audiences. We map who it must serve, where their needs collide, and which decision is actually blocking the roadmap.

Product Strategic Direction

Every journey diagnosed, one 90-day roadmap.

We diagnose every major journey, read where the product matches or misses your primary segment, and sequence the direction into a roadmap ready for a board or a raise.

Feature Strategic Direction


A focused engagement on one underperforming feature. We diagnose the root cause, test it against how your target segment actually behaves, and hand you a sequenced roadmap.

Retainers

Three months minimum. One objective per term.

Ongoing product direction and UX design for one engaged product.
Continuous user research, audit, and design as the platform grows, keeping every audience in register instead of drifting apart release by release.

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Questions founders ask

What’s the difference between the Audit and the Strategic Partnership? Do I need both?

No, most people start with one. The Audit is a one-time, fixed-scope diagnostic: you get a clear answer to “where is my product experience costing me,” with a prioritized roadmap, in one to three weeks. The Partnership is ongoing: I sit inside your product decisions month to month, so the thinking happens before the roadmap locks, not after. If you’re not sure which you need, start with the Audit 50% of its fee credits toward a Partnership if you sign one within 30 days.

We’re pre-launch / don’t have real users yet. Can you still help?

The Audit and User Research both need a live product with real usage to diagnose, without users, there’s nothing yet to find. If you’re pre-launch, the Product Thinking Session is the better fit: one focused 75-minute working session on the specific decision you’re stuck on (positioning, onboarding direction, what to build first), with a synthesis note after

Why should I pay for a diagnostic instead of just having my team or Claude look at it?

Because the question isn’t “does this look right”, it’s “where exactly is this costing you activation, retention, or revenue, and in what order should you fix it.” That’s a behavioral and business read, not a design-craft opinion, and it’s the layer most internal reviews and general data sets don’t have the training to give. The Audit exists specifically to answer that question rigorously, once, so your next roadmap decision isn’t a guess.

Do you offer monthly support?

Yes. We provide monthly support and ongoing optimization to keep your performance improving. This includes design, ongoing user research, and strategic recommendations.

How long does an engagement take, from first message to first deliverable??

A Product Thinking Session can happen within a week of booking, with the synthesis note 48 hours later. An Audit takes 5–15 business days once we start, depending on the tier, and typically begins within a week of the proposal being signed. Retainers start the week you sign. Cadence is set around your team’s actual decision rhythm in the first week, not a generic template.

Insights That Drive Business Success